Market timing...
The purpose of property market research is to predict growth and value before it occurs, so that your investment pays off. At GoReal we identify emerging trends by looking at both the macro and micro environments, thus helping our clients to capitalise on the opportunities presented.
Micro research
Our micro property research focuses on analysing specific property market conditions that will influence value. These include infrastructure, employment and schooling. This information enables investors to identify emerging trends, mitigate financial risk and make informed, successful investment decisions.
Once Goreal has identified a region as having strong growth potential, we start delving into the finer details and the process of micro research.
Such analysis includes…
Value...
We evaluate the project against other comparable properties that have sold in the same suburb on a per square metre rate, based on the quality of construction, location, aspect, floorplans and the amenities.
Transport...
The availability of transport infrastructure, particularly towards employment hubs and capital cities is likely to be important to both prospective tenants and owner occupiers. GoReal evaluates the modes of transport available as well as the distance and ease of access to them.
Quality...
We compare the quality and level of inclusions such as benchtops, window coverings and appliances to the existing properties in the area as well as the floor coverings and windows and much more.
Design...
The design and general layout of the dwellings are assessed carefully. We look at whether they have made good use of the space, the kitchen layouts, the parking arrangements etc. Also we consider the attractiveness of the property to prospective tenants.
Amenities...
This includes the distance of the property from employment areas, shops and eateries as well as to lifestyle related amenities. Also considered are the amenities within the development, including parks and playgrounds, community facilities etc.
Rent...
Rent is obviously an important consideration when it comes to assessing investment properties. GoReal evaluate the vacancy rates, rental yields, scarcity of properties, as well as suitability to the target demographic.
Barbara Hutson